XD Case Studies
I specialize in design direction, leadership, and strategy. My expertise comes from years of experience working in the design industry, creating visually stunning designs that perform beyond expectations. My approach is strategic, and I focus not only on the aesthetics but also on the functionality of the design. I am committed to delivering designs that are not only beautiful but also translate seamlessly into the digital world.
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Below I have listed a case study to view an in depth look into my work following the HCD process. These are a work in progress so come back to see what is new and more highlights.
Financial Planning Tool
The mission for this financial planning tool is to create a personalized experience that provides the ongoing guidance clients need to manage, track, and complete their financial goals. Since its launch in late 2020, this tool has not only become a cornerstone for financial planning but has set a record as the most swiftly embraced feature, captivating the aspirations of over 14 million plans created with our company.
Deals and Offers
The creation of the design and expansion of a new deals and offers experience that unifies the space and introduces net new functionality driven by personalization. As the AD, I led and provided design direction for the team through research, strategy, user testing, and design.
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